You may have heard of biologics and biosimilars but may be wondering about their similarities, and differences, and what they mean for treatments. While they each provide treatment options for conditions like arthritis and cancer, these products aren’t carbon copies of each other in every sense. Biologics revolutionized the industry, but biosimilars are assisting in advancing these therapies to improve accessibility to lifesaving treatments.

Over the last few years, artificial intelligence tools have continued to develop and are proving helpful for things like coding, data mining, and helping find the best recipes for your 4th of July cookout. While AI is certainly creating practical solutions for businesses and food bloggers alike, is AI entering its creativity era to help professionals write, design, or even name?

Partnership is a word used in almost every industry, but if not utilized correctly can often become just that – an empty word used to describe an extra set of hands. When coupling subject-matter expertise and trust with innovative development, the value of partnership can become limitless. Purposeful and strategic partnerships can help organizations foster resiliency, mitigate risk, and enter new global markets through intentional relationships. 

Ben Woodward, Client Services Director at Leaderboard Branding, is a proven leader in pharmaceutical brand development. Having supported some of the largest pharma companies in the world, Ben is a true partner in your success, offering purposeful, strategic direction coupled with expertise in a wide variety of branding services.

The old saying “the whole is greater than the sum of its parts” will always stand true in branding. A robust name, strategic visual elements, and an authentic brand story come together to create a strong message that people can connect with and want to make themselves a part of. Often, a name may be the first thought in building a brand, however, visual identity can be just as important at the start of a brand's commercialization journey. A brand comes to life when iconography, colors, fonts, and many other design elements come together.

In the case of pharmaceuticals, safely coexisting alongside other drug names in the global landscape is a big reason some drug names turn out weirder than others. Unique letter combinations and structures can certainly create tongue twisters, but patient safety with medication error prevention is always at the forefront.