In the case of pharmaceuticals, safely coexisting alongside other drug names in the global landscape is a big reason some drug names turn out weirder than others. Unique letter combinations and structures can certainly create tongue twisters, but patient safety with medication error prevention is always at the forefront.

Have you ever wondered how two companies can be called by the same name and still coexist in the marketplace? It’s not uncommon for businesses to share the same name. In fact, there are many examples of this phenomenon. For instance, Delta Airlines and Delta Faucets both use the word “Delta” in their name, but they are completely different companies that operate in different industries. Delta is a common word that can refer to many different things, such as a triangular landform, a Greek letter, or a change in quantity. Therefore, it can be used as a trademark by different companies, as long as they are not in the same market or industry. There is no confusion or competition between them and they both peacefully coexist as corporations.

In the pharmaceutical space, labels such as “nonproprietary name” or “generic name” are often used interchangeably globally, and while these two terms are generally being used to refer to the same thing, they each have their nuanced meanings, reasons why they were created, and specific use cases.

Leaderboard Branding’s naming & branding experts continue to support the world’s most anticipated launches of 2024.

Internal code names or trial designations are not enough to garner the attention of physicians and patients the way a more robust brand can. Leaderboard Branding can help you develop effective clinical trial branding that supports the positioning of your future products in a crowded market.

In branding, we are often influenced by the fundamental principle that shorter is always better. After all, a concise, punchy brand name is easy to spell and remember, right? Well, sure; but who says a longer name that challenges these rules can’t be just as memorable and effective? Enter the age of longer, more complex brand names - those that reach 4 syllables or more. While it may surprise you, there are several lasting benefits to steering off the beaten path and opting for a longer brand name.