Events and conferences bring together the best of the best. These events often include critical potential partners but also competitors. How can you get more than your fair share of attention and make a memorable impact?

Leaderboard Branding announces portfolio expansion with more than 10 global trade name approvals in just 3 months’ time.   With a focus on creative naming, Leaderboard Branding also completed a multitude of services including name testing, market research, white paper development and submission, branding services, and trademark & regulatory screenings.

Aside from a multitude of important development strategies, processes, and decisions, market research is a foundational element within the trade naming process. With the right research methods analyzing data about the larger market, your industry, and competitors it helps paint a clearer picture to define a strategic starting point for your name’s commercial viability journey. Our market research experts have identified 3 important practices that help create robust and ownable assets for our partners in a global market.

Software and digital tools continue to advance the pharmaceutical space, designed to help patients use prescription drugs safely and effectively. Some software applications consist of data-entry functions where patients input their data manually. Other applications are digitally connected to a drug or device, collecting patient data automatically. Both methods can provide valuable insights and useful information for improving patient care.

Proprietary naming regulations can differ between regulatory bodies around the world. Here we've highlighted a few important regulatory considerations for each government agency. Since regulatory guidance is constantly evolving, please verify that the information is current before proceeding with...

January, the time of year when organizations are keen to offer up their Year in Review and hypothesize on developments we could see in the future. In this case, we’re not talking about the latest TikTok trend, but we have our eye on trademark trends. Trademarks might not be top of mind for...