Leaderboard Branding Managing partner – Vince Budd


Managing Partner

What inspired you to be a part of starting Leaderboard?

I’ve always wanted to either own my own company or be part of an ownership team that shares a similar vision.  To be able to grow something from the ground up and play such an important role in what our company becomes is extremely satisfying.  It’s also refreshing to be able to add talented people to the organization that you know will have a lasting impact on our clients.  Our clients truly feel like members of our family, and their success is our success.  When it’s your baby then the awards, wins, successful launches and happy clients are just all the more fulfilling.

From your experience, what is one piece of advice you would give to brand builders?

Playing it safe is an easy choice, but often isn’t the best approach for brands. Differentiation is a key driver for a brand to be memorable and cared about. Daring to be bold and different is uncomfortable, but understanding the benefits and risks associated with being distinct is an important part of building a lasting brand.

What does it take to be a leader?

Leadership is an ongoing decision – learning and taking advice along the way is critical. Leaders are willing to try, fail and evolve. They are able to look at something that didn’t work, course correct, and move forward toward success. Leaders are also active in building successful teams – leaders can’t be successful on their own. They invest in people, coach their teams and create an environment that is fair and kind-hearted.

What brand is at the top of your leaderboard?

I have two because they are tied in my book:  Sovaldi and Harvoni.  First off, I love the names.  But more importantly, they both played such a critical role in curing Hepatitis C.  Very few drugs are curative, and living with Hepatitis C can be a real chore.  Our children and grandchildren will hear Hepatitis C and ask, “what is that?”  So not only do I love the names and the brands, but I think the two drugs will go down as two of the most amazing innovations in the history of pharmaceuticals.

What gets you excited about coming to Leaderboard each day?

The old University of Michigan football coach used to say it’s about “the team, the team, the team.”  I would say the most exciting thing about coming to Leaderboard each day is the client, the client, the client.  We work with some amazing clients.  They are smart, thoughtful, appreciative and a joy to work with.  The projects we work on are inherently cool, but the client-engagements is what gets me out of bed in the morning.  

When you’re not thinking about branding, what do you like to do?

Spending time with my family is really important to me. I especially like traveling with my family - seeing different parts of the country and world. I do my best to stay in shape. For me that mostly means running, playing basketball and golfing. I’m not sure how much of a work out golfing is considered… but I’m sticking to my story.