Leaderboard Branding Managing Director - Randall Scott


Managing Director

What inspired you to be a part of starting Leaderboard?

I wanted to be a part of a like-minded team that was 100% committed to providing the best possible consulting to clients. Plus, it was a great opportunity to set an example for my children. To believe in myself enough to be willing to take a calculated risk for a long-term gain.

What is one lesson you’ve learned and live by?

Life is not about what happens to you. It’s about how you think about what happens to you and how you respond.

Or said differently - life is like a card game. You can’t control the hand you are dealt. What’s important is how you think about the hand and play the hand in the very best way you can.


Thinking of the companies you have worked with, what does it mean to be a partner?

Being as fully vested in a great outcome as the client team. It means being proactive, thinking ahead and providing guidance to avoid pitfalls. It means facing challenges head-on should they arise. It means communicating directly, honestly and professionally even when delivering constructive criticism. 

When did you discover your passion for branding?

During my first project we had completed several rounds of name options where I encouraged the client to consider several names that were more unique. They weren’t interested and narrowed to names that were more straight-forward. At the end of the process my client lead gave me feedback that the team was disappointed in the names that they were “plain vanilla”.  I immediately jumped in to recommend again a few of the names that were more creative. In order to get internal support for the recommended names, I coordinated a special in-person meeting to present the recommendations and get internal support.  I enjoyed the challenge of taking a situation that could have been negative and turning it into a success story. This is when I knew branding was the right profession for me.

When you’re not thinking about branding, what do you like to do?

I like to stay active and be outside whenever possible. I spend almost all my time away from work with my family. I enjoy cooking, yoga, reading, working out, backpacking, camping, hiking, mountain biking and have recently started fly fishing.