Leaderboard Branding Managing partner – Brannon Cashion


Managing Partner

What inspired you to be a part of starting Leaderboard?

I was excited to be a part of a group of people who I respect greatly and who had similar goals in building a best in class branding consultancy.   I enjoy being independent and driving decisions that will affect the future of this company and leave a legacy in the branding world.

What does the term “leader” mean to you?

A leader is someone who is willing to set an example. As a leader, you have to be willing to make tough decisions. How you make those decisions and the character you demonstrate in adversity is where you learn what kind of a leader you are.

What does it take to be a leader?

Integrity. Leaders have to have integrity. We share  this with our  clients, and I also share this with my three sons. No one will follow someone they don’t trust to do the right thing. If your team believes that you have the courage, capability and conviction to make tough choices with the best of intentions – you will undoubtedly be a great leader.

From your experience, what is one piece of advice you would give to brand builders?

Be a good listener. Listening and learning from those around you and working together not only renders the best results, but it’s a much more enjoyable way to work. Listening also gives you the right to make the tough calls. Even if you don’t have 100% agreement, if the team feels that they have been heard out and trust that you believe you’re doing the right thing for them and the team – you’re much more likely to get support.

What gets you excited about coming to Leaderboard each day?

I have worked alongside the team at Leaderboard for two decades. To see this team really come into its own and watch the team grow and develop is really exciting. I also get the chance to work on life-changing projects with partners I’ve known for years. I really feel this is the best job in the world.

When you’re not thinking about branding, what do you like to do?

I’m a big Tar Heel sports fan. I love watching my three sons’ activities and seeing them grow up. I also like golfing and spending time in the mountains.